ELIMINATING PRICE EROSION
“[T]here is value in taking control of this ‘segment’ by not encouraging a race to free [and] preventing it through acquisition.” Buyer will “[r]egain control of industry pricing and avoid further price erosion.”
“[Buyer] estimated that its acquisition of [Seller] would avert the need for [Buyer] to reduce [its] pricing by 5-15% to maintain [its] market share.”
Buyer Executive U.S v. Deere & Co., Complaint, at 14 (Aug. 31, 2016)
Buyer’s Executive U.S. v. H&R Block, Inc., Complaint, at 2 (May 23, 2011)
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