The Antitrust Merger Hot Documents Collection

ELIMINATE COMPETITION

“The big [value created by the acquisition]… is removal of the competitive threat.”

Buyer’s CEO FTC v. Procter & Gamble Co., Complaint, at 2 (Dec. 8, 2020)

“Furthermore we eliminate forever the possibility of [competitors] using their brand equity to launch a competing national natural/organic food chain to rival us.”

Buyer’s CEO FTC v. Whole Foods Mkt., Inc., FTC’s Corrected Brief on Its Motion for Preliminary Injunction, at 1 (Aug. 1, 2007)

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