END PRICE WARS
“By buying them we will greatly enhance our comps over the next few years and will avoid nasty price wars in Portland (both Oregon and Maine); Boulder, Nashville, and several other cities which will harm our gross margins and profitability.”
Buyer’s CEO FTC v. Whole Foods Mkt., Inc., FTC’s Corrected Brief on Its Motion for Preliminary Injunction, at 1 (Aug. 1, 2007)
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